My first website was an affiliate site. When I wrote my article, I just copied and pasted the same information given in an e-commerce site. It caused a problem. My website content was considered as a duplicate content. For avoiding this, I added some new information but didn’t change the copied information.

But, did anything change after I placed new information?

The positive side is my content wasn’t considered duplicate content anymore, even though the search result was not improved. Then I experimented. I changed the content.

So what did I change?

I wrote the article again and this time from a new angle. I gave the same information as before but the content wasn’t just like before. I used completely different words and never used the word “features”. Instead, I used different wording “Things you need to know”. I wrote the features in a short and descriptive manner. So I wrote the whole article by replacing the synonymous words and paraphrased words. This is how I rewrote the article.

An example would make it easy for you;

Let’s imagine, you sell pens.

The Features:

Weights: 0.81 ounces
Dimension: 6.1 x 2 x 1.1 inches
Closure: Retractable

You can write in this way;

The Key Things You Need to Know:

Weight: 81 ounces. (Write here the benefits in one sentence)
Dimension: 6.1 x 2 x 1.1 inches. (Write here the benefits in one sentence)
Closure: Retractable (Write here the benefits in one sentence)


Still, that website was a failure. In 365 days, only 30 visitors came from google. I changed the content on the 300th day. Only after that, the ranking of my articles was up a bit. This is why these 30 people visited my website. Then I implemented the same method to my second website and got pretty good results.

I couldn’t believe that implementing this strategy would be so effective. This is why even I thought about changing my profession in between. I moved to social media marketing. But in my heart, there was always a call to start again. I listened to my heart and I became successful.