Top 4 Reasons Why Customers Don’t Buy – Agency Challenges
[ Why People Don’t Buy, Why Clients Don’t Buy Digital Marketing Services]
What about your experience as a digital marketing agency? Maybe you have done everything right but the potential clients don’t want to hire you. This is not a rare scenario. Why I am telling you this is because of my experience. I have been working in the digital marketing industries for a couple of years. What I found shocking is that most of the time clients have a need but they don’t hire any digital marketing agencies. So this is a typical problem in fact. What are the reasons?
However, there are multiple factors behind it. Here I am going to write about some of them very briefly:
The Customer Doesn’t Trust Himself;
The potential client doesn’t trust himself sometimes. He is not sure that what worked for others will work for him. You can give him suggestions for it. Even after that, he may not be sure that this will work for him. You need to assure him by giving the total idea of financial cost, the risks, and of course the return as well. You need to do everything to assure him that your suggestion will definitely work. You need to gain his trust.
Uncertainty of high return;
The potential client has no desire to hire you. He may need your service but you can never ever close the deal if you can’t turn the need into the desire. The biggest driver is the return on investment. If the potential client is making enough sales from offline, he may not take digital marketing seriously. Because he may see that if he is investing in digital marketing agencies, he may not get enough conversion. Most people purchase offline rather than online. Again no pain means no desire. If there is no desire, there is no opportunity for you. Just make a budget that will be suitable for a high return on investment and persuade your client accordingly.
Being extremely economical;
The clients want to get your service cheap. If there are a lot of competitors with the same quality, the price of service drops. You need to prove to them why your service is better for them. Never drop the price. Instead, increase the services. Build a strong track record. It will convince them that it’s worth hiring you for a higher price. This will make you a trustworthy agency also. It is also proof that you exist.
They may need your service in the future but they don’t need it right now. You need to convince them that they need you instantly. You must make them think that they will lose a big opportunity if they don’t reach a contract with you.
That’s it! If you closely monitor all the above factors in your relationships with your clients, you will probably understand the clients’ behavior. So, change your approach, act accordingly, and grab your success. Best of luck!