Many people become doubtful or suspicious when they see redirected links especially when multiple domains are redirected. This article is going to discuss about the issue.

It would be easy for you to understand if you look at different scenarios. In two scenarios, I am going to depict when redirecting matters – why we need it, when it becomes harmful, and how much harm it causes.

In this article I will use two words repeatedly. One is a redirected link and the other is a pre-redirected link. Redirected links mean the final page to which the link is redirected. And the pre-redirected link means the links which we redirect to the final page.

1st Scenario:

The Wall Street Journal is a very popular magazine. Their Domain name is ‘wsj.com’. Now think for a moment what will happen if someone buys a domain name ‘thewallstreetjournal.com’ or ‘thewallstreetjournal.net’ and copies all articles of ‘wsj.com’ to those websites and build a strong social media community. One day they may publish fake news that will wreak havoc. The image of ‘wsj.com’ will be tarnished. ‘wsj.com’ will be able to regain its loss but will it be the same to those who suffered due to the news? ‘wsg.com’ is very popular and old. But think about the new website. What will happen to them? This is why we use 301 redirect. In this case, redirecting many domains to a single domain doesn’t create problems.

2nd Scenario:

Now look from the visitors’ perspective. Imagine you are looking for pirated movies. You searched for a movie. You clicked on a link but you were redirected to a different page. The page doesn’t contain what you are looking for. So you quickly get out of the website. Because of this, the redirected page will not go down, because it is not sure who is spamming. It can be the redirected page owner or the competitors.

Another thing is google track from where you are getting the visitors. The value of duration from google search results and duration from a referral sourced visitor isn’t the same. So if Google penalizes the redirected page, not the page from which the spammer is redirecting, the black hat SEO guys will be inspired. So Google is not going to cause any harm to the redirected page. Instead, google often removes the spammers’ pre-redirected URL from the search ranking. If Google finds out that a redirected page doesn’t have that much value and ads driven, google will downrank it. Because there is a higher probability that the website owner is doing the redirects. But if the website is a popular website, google will not do any harm to the redirected website.

So what do you understand?

From the above scenarios, it is clear that redirecting a large number of domains isn’t a very big problem.